In this episode, we talk with Yan Chen about her working paper “Social Media and Job Market Success: A Field Experiment on Twitter,” coauthored with Jingyi Qiu, Alan Cohn, and Alvin Roth. The paper investigates the impact of social media promotion on job market outcomes by studying how quote-tweets from prominent economists affect the visibility of job market papers and the success of job candidates. We discuss the challenges of running such a field experiment and reflect on broader issues, including the gender gap in economics.